AI CREATIVE DIRECTION & VISUAL PRODUCTION
2026
SELECTED COMMERCIAL WORK
IGGYWOO Parfume Campaign
I extended the existing IGGYWOO campaign from the original product photography, carrying its desert location and visual language into a new image series featuring a male model.
Fragrance Notes
Scent translated into product compositions: botanical forms, ingredients and fragrance materials.
Jewelry / Product & Lifestyle
A winter e-commerce campaign for SilveAmo, featuring its sterling-silver heart locket. Product film and seasonal imagery present the piece in a cohesive brand story.
Jewelry / E-commerce
A jewelry e-commerce campaign showcasing the original designs through product-focused films and editorial imagery.
“Sweet Chilling”
Using original garments from Sweet Chilling’s website, I developed a contemporary fashion editorial with expressive camera angles and a visual language true to the brand’s DNA.
I AM GIA / Fashion Film
A speculative fashion campaign exploring how everyday experiences and relatable relationship drama can unfold in extraordinary fictional worlds, transforming familiar stories into unexpected narratives while staying true to I.AM.GIA’s distinctive brand DNA.
BROKEN HEARTS IN SPACE, Long Distance Calls
A girl travels to Mars, only to have her heart broken during a call with her boyfriend on Earth. Inspired by Y2K pop culture, the film combines fashion, sci-fi and humor in an unconventional brand narrative. Creative Direction & Production Concept, scriptwriting, character styling, AI visual production and post-production. Tools: Higgsfield AI Fashion: I.AM.GIA
Original I.AM.GIA garments informed the wardrobe. The lead character’s look was developed and directed to remain consistent across the film.
Episode 02: Venus Rehab — Thank You. Next
Five girls escape to a retro-futuristic retreat on Venus to recover from heartbreak. When one gets left on read, the drama escalates into a planetary emergency. Inspired by 1960s space-age design and 2000s teen comedies. Creative Direction & Production Concept, scriptwriting, character and wardrobe styling, AI visual production and post-production. Tools: Higgsfield AI Fashion: I.AM.GIA
Original I.AM.GIA garments informed the wardrobe. The lead character’s look was developed and directed to remain consistent across the film.